Devon Messinger is a marketing & digital content professional from Dallas, TX.

For inquiries, email devonmessinger@gmail.com

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About Me:

Product. Price. Place. Promotion. The 4 P’s of marketing have always inspired me to ask how can we best interact with our audiences?

With a background in journalism, I have always had an eye for a good story. In today’s day and age, it is stories that drive a brand forward. However, in addition to telling really good stories, a brand must back up its acclaim by having a unique product. As a result, I wish to help craft interesting stories that drive people to the brand and, as a marketer, I wish to help find ways to improve a brand’s product.

After graduating from the nation’s top advertising program, I worked full-time at a Dallas-based advertising agency with the goal of seeing how marketing campaigns are put together. Afterwards, I returned to the University of Texas at Austin for my graduate studies. During this time, I received a world-class education in the power of major brands as I worked to both promote and enhance the game day experience for the Texas Longhorns. Furthermore, I have continued to improve my skills in digital strategy by working for HornSports, a USA Today property, which has given me the opportunity to manage various social media platforms while reporting on several sports.

These experiences have given me a multitude of perspectives on not just how to promote an organization’s product or service, but also how to improve it.

Marketing with P. Terry’s

Leading a digital transformation at one of the most beloved companies in the state of Texas.

Work with P. Terry’s

Brought on to establish the company’s marketing department, tasked with growing both awareness of the brand and overall revenue.

First Year Highlights: 1,000%+ Engagement, 800%+ Audience Growth across Social Media

“We don’t know what we’re doing but we know we’re doing it wrong.”

“Soleado”

Make it stand out.

Digital Content - Social & Reporting

  • Lion King - Jonathon & Bijan.

  • The Longhorns first trip to the CFP.

  • Spongebob - Bert Auburn Field Goal.

  • News Updates - Michael Hudson.

  • McConaughey - Smooth Start.

  • Lightning McQuinn - Ewers Rush.

  • Close Game - Cardiologist.

  • Old School - Jaydon Blue TD.

  • News Update - Colton Vasek.

  • News Update - Jordan Whittington.

Video Content

Growing up, I have always been drawn to the art of storytelling. In 2015, I set out on my creative journey when I uploaded my first YouTube video. Since then, I have created a countless number of news segments, highlights, and even creative parodies.

My videos have been viewed over 1.5 million times and have reached 48 countries - from the United States all the way to Romania to Bangladesh.

Projects

PGA TOUR: World Golf Championships + Austin FC

In the final year of the PGA Tour’s WGC-Dell Matchplay, I served as the lead volunteer coordinator for the event’s partnership with UT Austin, managing a total of 55 student volunteers.

Furthermore, in collaboration with Austin FC, I have presented growth & partnership marketing plans designed to increase support amongst new target audiences and existing business partners.

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HUZZAH (Molson Coors)

Expanding their reach into non-alcoholic beverages, Molson Coors wanted help with their HUZZAH brand.

As part of the strategy team, our mission was to research the heck out of the sparkling water category and find out what separated HUZZAH, a probiotic seltzer, from the rest. After our exploratory research phase, we gathered primary data by conducting a taste test, focus group, and by using Brandwatch for social listening.

As a result, my strategy department determined that the best way to position HUZZAH was not simply as another sparkling water, but rather as a drink that had “bubbles with benefits.” By positioning the product as a convenient way to gain health benefits, we urged consumers to “trade up” from their typical sparkling water of choice.